OUR STORY

I believe every person is writing a story — not defined by setbacks, doubts, or the opinions of others, but by the choices we make when no one is watching.

Here's mine:

Went to school like a normal kid, maybe just like you. Had no money at all but worked as a newspaper deliverer for a year to save up some money. 

Decided to do a clothing brand because, not gonna say something crazy like all these brands do, it just sounded cool to me. Every brands says that they had a purpose of starting their brand, to ''change the world'' or something.

For me, at first it was nothing crazy, just something to make a little bit of money from. 

But yeah...

Dropped my first collection and it went alright. But the money, which I thought was the coolest thing, was completely meaningless to me. 

I got addicted to the pursuit of dreams, to nights of doubts and days of relentless work.

The little drop I made became so important to me, that this brand became the biggest project of my life. I fell in love with building a brand, that others recognise and respect - with building a reputation that lasts.

Building something meaningful is probably the most valuable you can do in this world.

Decided to make this brand my priority and kept working on it every day. 

Still working from my parents house, I managed to get my first 2k in sales in this year, a new milestone for me. But next year is going to be even crazier.

Why Reputy?

Where I come from, usually people don’t make it out. Let alone build a brand.

If I did it, you can do it.

Reputy was born to inspire you through our own process. 

No matter where you come from or the resources you have, or the people you know, you can find a way.

Your favorite rapper, football player or brand, started from zero.

Everything is cringe, until it works - so be unique and become valuable

And last but not least, my greatest goal:

Building one of the strongest communities in the streetwear game.

Forever grateful, never satisfied.

JOSEPH.